Introduction to Google Ads

Google Ads Basics and Overview

• What is Google Ads?
• The difference between Google Ads and organic search.
• Types of Google Ads: Search Ads, Display Ads, Video Ads, Shopping Ads, App Ads.
• Understanding the Google Ads auction and how it works.
• Importance of Google Ads in digital marketing strategy.

Setting Up Your Google Ads Account

Creating and Setting Up Your Google Ads Account

• Step-by-step guide to setting up a Google Ads account.
• Understanding the Google Ads interface and dashboard.
• Linking your Google Ads account with Google Analytics.
• Setting up billing and payment methods.
• Setting campaign goals (Sales, Leads, Website Traffic, Brand Awareness).

Google Ads Campaign Types

Choosing the Right Campaign Type for Your Business

• Search Network campaigns: What they are and when to use them.
• Display Network campaigns: Benefits of visual advertising.
• Video campaigns: How to use YouTube for advertising.
• Shopping campaigns: Setting up and optimizing eCommerce ads.
• App campaigns: Promoting mobile apps with Google Ads.

Keyword Research and Selection

Finding the Right Keywords for Your Campaign

• The importance of keyword research in Google Ads.
• Using Google Keyword Planner to find relevant keywords.
• Broad match, phrase match, exact match, and negative keywords.
• Long-tail vs short-tail keywords: What’s best for your campaign?
• Keyword intent and targeting the right audience.

Writing Effective Ad Copy

Crafting High-Converting Ads for Google

• Writing compelling ad headlines and descriptions.
• Importance of call-to-action (CTA) in ad copy.
• How to write ads that resonate with your target audience.
• Using ad extensions to enhance ad visibility.
• A/B testing ad copy for better performance.